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About Us


A History of Editorial Excellence

2002 Finalist
Energy Battle Series

2000 Finalist
1999 Chain Construction Forecast

ABP Jesse H. Neal Award The American Business Press Jesse H. Neal Editorial Achievement Awards

1998 Certificate of Merit

1998-1999 Regional "Gold"
Donatos Pizza Kitchen/Unit Design


Foodservice Equipment Reports
 is a FER Media LLC publication. The founders and staff thank you for your support and wish you all a healthy and highly successful year.


FER delivers these benefits:

  • A highly targeted operator circulation reaching the critical equipment and supplies decision makers.
  • In-depth coverage of distribution and specification channels.
  • A revolutionary product-oriented editorial format centered on fair and balanced evaluations of foodservice equipment and supplies.
  • An annual buyers guide—available in print and Internet versions—that reaches an additional 10,000 big operator and distributor buyers outside the U.S. for a total circulation of 41,000 worldwide.
  • Ad rates that allow impact advertising in an equipment and supplies-only environment.
  • The most experienced and credible editorial, publishing and sales staff in the foodservice equipment and supplies field.

Our Staff

Business & Sales

Founding partner Robin Ashton, president and publisher, runs the business side and ultimately is responsible for the whole operation here. A true industry veteran in spite of is boyish appearance, he's covered foodservice since 1978, and E&S exclusively since 1982, as an editor and publisher at several magazines. Want to know where the industry's been? He's tracked it. Want to know where it's going? Just ask.

As v.p. and national sales manager, Rich Chrampanis runs our sales operation and handles the Eastern and Southern regions. One of our founding partners, he's an ad-sales veteran with more than 30 years of experience, including 20 with E&S clients at multiple magazines. Rich is notorious for his wit and humor, and admits to formerly taking, Cleo, his dog to the drive-through for cheeseburgers (the vet's stopped the practice.)


Christine Palmer, our first hire in 1996, has been an integral part of this company since the beginning. She crosses all the functions of business, sales and editorial: ad and edit production, Web and directory editor, meeting coordinator, erstwhile office manager, nobody's assistant. With a systematic approach that comes from being a Purdue-trained engineer, she's helped create the Buyers Guide, Services Guide, Web site, and most recently the FER Fortnightly newsletter. She also runs MUFES and our other meetings, her favorite task. When we need something done, she finds a way to get it done and often does it herself.

Content & Editorial

Beth Lorenzini, Editor-in-Chief, is a 26-year veteran of the hospitality and foodservice equipment industry. She spent nine years as an editor on Restaurants & Institutions magazine before she took over as manager of custom publishing for Reed Elsevier’s Food and Lodging Group. She joined FER in 1998, initially as an editor and eventually as manager of custom publishing where she produced specialty publications including Food Safety Illustrated for the NRAEF, NAFEM in print and NAFEM for operators and FCSI The Americas Quarterly.


Our Suppliers

FER Media LLC is a small company with world-class standards. Those supporting our print, electronic, circulation and other activities include the following:

Print and Prepress: RR Donnelley. One of the world's largest and most sophisticated magazine printers, RRD offers us and our clients world-class capabilities not only in printing and electronic prepress, but also affords us all significant savings in co-mailing and logistic postage efficiencies worldwide.


Web Site and E-Newsletter Development and Hosting: GCN Publishing is the premier independent developer and host of b-to-b electronic products, including Web sites, buyers' guides and e-mail newsletters. They redesigned our Web site this year and helped us create FER Fortnightly last year. Supplier partners and friends since the launch of our Web site in 2000, GCN has over 80 publishing clients including International Medical News Group, Keller Publishing, CMP, Advanstar as well as BPA Worldwide.

Circulation Fulfillment: Hallmark Data Systems. Small and large publishers alike rely on Hallmark to maintain and execute our magazine and electronic product circulation files in such a way that they are transparent for auditing and flexible for client and publisher needs. Hallmark serves us as well as clients such as IDG, CMP, Reed and others.

Our Associations & Affiliations

We are also members of BPA Worldwide and American Business Media.

On the industry side, we are associate or affiliate members of the following associations; (if you don't know the group, ask): NAFEM, MAFSI, ACFSA, ASHFSA, HFM, and NACUFS, FEDA, FCSI, NRA's MAECO and QA Managers Executive Study Groups, SFM, SFN and the Hospitality Supply Managers division of Institute of Management are also friends, but don't have affiliate member options.

Digital Edition

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Buyers Guide - Comprehensive information on foodservice supplies, equipment, products and services. »

Services Guide
Directory to E&S functions and services throughout North America and the Caribbean. »