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Cres Cor     Welcome to the FER Dealer Report July 7, 2010, Vol. 1, Issue 4     Vulcan

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FCSI-THE AMERICAS NAMES EXECUTIVE DIRECTOR
The Americas Division of the Foodservice Consultants Society Int'l. has named Wade Koehler as executive director. The U.S. division's leadership unanimously approved 520 Consulting Inc., owned and operated by Koehler, to establish the association's new America's Division headquarters in Illinois. The division's board also approved an agreement with Legge Executive Group to provide it with non-management ancillary services, which will include providing member services and maintaining FCSI's Web site; those staffers are based in Rockwood, Ontario. Using the two companies lowers operating costs by allowing FCSI to retain knowledgeable personnel and enable support of ongoing programs, Division Chairman Ed Norman, FCSI, noted in a memorandum to the members announcing the appointment. Clearly defined responsibilities of the 520 and LEG contracts are being worked on at this time.

Koehler told FER, "I am honored to have been selected as the new FCSI-The Americas Division executive director. I look forward to advancing member services and establishing new connections with our allied and client based associations in the foodservice industry."

The appointments provide clear separation and autonomy between FCSI's World-Wide and The America's Division, while allowing the divisions to share services.



FER TO ANALYZE DEALER, MANUFACTURER TRENDS AT AUGUST FORECAST MEETING
Foodservice Equipment Reports annual President's Preview E&S Market Forecast meeting will include several topics of specific interest to foodservice equipment and supplies dealers. FER Publisher Robin Ashton and his forecasting partner John Muldowney, now v.p.-marketing at Alto-Shaam, will add analysis of E&S dealer and buying group trends to their annual ranking and trends analysis of the Top 100 E&S Manufacturers.

The daylong forecast meeting will be held Wednesday, Aug. 4, 2010, at the Hotel Orrington, in Evanston, Ill. It offers senior manufacturing executives, dealers, multiunit operators and others interested in E&S trends an in-depth analysis and forecast of the market in 2011, in time for most companies' planning and budgeting
cycles.

The meeting will also detail data and analyze trends for the general economy and foodservice operators with an eye to their impacts on the E&S market. In addition, Tom Stundza, a leading authority on metals and commodities price trends, will present exclusive price forecasts through '12 of materials widely used in foodservice equipment and supplies. AutoQuotes Inc. will present exclusive information on E&S-manufacturer pricing trends. The meeting will close with Ashton and Muldowney offering hard-number forecasts of the E&S market for '11 and beyond. Attendees receive all presentations and data in both print and electronic formats.

The meeting is scheduled from 9:30 a.m. to 4 p.m., and planned so those from the East Coast and Midwest can fly in and fly out on Aug. 4. Cost is $945. For agenda, hotel and registration information, go to www.fermag.com/events/index.htm, or call Chris Palmer at 847/336-2049.



WASSERSTROM OPENS NEW IT CENTER
The future is now at the Wasserstrom Co. The Columbus, Ohio, dealer has opened a new, state-of-the-art IT data center to enhance and increase security for customer data and history. The 9,500-sq.-ft. facility is located two miles from Wasserstrom's corporate headquarters. Nearly two-thirds of the building is devoted to housing all of the company's servers, disk systems, mainframe and data networks. For you techies out there, the data center's standardized and integrated infrastructure boosts customer service levels by allowing Wasserstrom a better response to any potential system disruptions.



INDUSTRY VET GOODWIN JOINS MANITOWOC
Manitowoc Foodservice has named Kenneth B. Goodwin as its area v.p. of sales, responsible for a regional sales team in the territory spanning Georgia through Maryland. The post marks Goodwin's return to Manitowoc. He has more than 30 years experience in the foodservice equipment industry, including six years with the former Enodis Corp. as senior v.p. of sales and marketing for Frymaster and global president of key accounts.

Manitowoc also announced the appointment of Steve Willoughby as senior product manager at Delfield Refrigeration. Willoughby will oversee Delfield's product initiatives, including strategic direction, line management, business development and customer service.



SIGN UP NOW FOR CFSP EXAM IN MINNEAPOLIS
School might be out for the kids, but studying and exams are ongoing concerns for foodservice industry members on track to being Certified Food Service Professionals. Think ahead and sign up now for a CFSP overview and exam tentatively set for Oct. 20-21 at Minneapolis-based CenterPoint Energy. CenterPoint is hoping to sign up at least 30 participants by August 1. The overview on Oct. 20 will be conducted by Doug Fryett. If you have been meaning to get certified, contact Ann S. Lovcik, CFSP, CenterPoint's Foodservice Learning Center representative at 612/321-5470 or e-mail Ann.Lovcik@CenterPointEnergy.com.





By Robin Ashton

TALKING ABOUT REAL ISSUES
One of the reasons I've always liked Rick Ellingson, my longtime friend, principal at Bargreen Ellingson, and a FEDA past-president, is that he's never been afraid to tell you what he thinks. If you don't believe me, ask him "Who's the customer?" sometime. And one of the things he thinks about, cogently, are channel issues in this very complicated foodservice equipment and supplies market. I recommend you all read a piece he wrote for the May/June issue of FEDA News & Views.

Rick, Mike Whiteley from Hatco, and Prof. Michael Workman of Texas A&M discussed channel issues at the most recent FEDA meeting in March. Rick came away hungry for more. Basing their discussions in part on a survey FEDA did in January with dealers and manufacturers, they broached real issues: buying groups, rebates, inconsistent pricing and discount structures, non-traditional distribution models (read Internet), mutual trust. "This was a wake-up call," Ellingson said in News & Views. "No one is going to fix this for us. If we care to move beyond the moaning stage, we need the dialogue to not only continue, but escalate."

As Ellingson notes, the good news is that both dealers and manufacturers appear to be in synch on defining the key issues. I agree with Rick: We'd better address them, or, as he said, "our options and abilities will be drastically diminished." In life and business, if you don't try to control your future, it controls you.



Robin Ashton
Publisher



FER Dealer Report, published biweekly by Gill Ashton Publishing, publishers of Foodservice Equipment Reports.

Questions or comments? Please send them to bward@fermag.com.

This issue's content compiled and written by Robin Ashton, publisher, and Jan Sellers Ashton, contributing editor.

For information about advertising in FER Dealer Report, please contact Robin Ashton, publisher, at 847/673-8675 or email at rashton@fermag.com.

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