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PUBLISHER'S VIEWPOINT
November 2002

So What's A MUFES?

A
successful event is fun. Everyone—the operators and suppliers who came, NAFEM and NRA who supported us, our sponsors—tells us the first Multiunit Foodservice Equipment Symposium was a great meeting.

The editors give you only a hint in this issue of what went on in Utah. But stay tuned: The plan is to use material from the symposium as a base for more in-depth editorial throughout 2003.

In the meantime, I just want to thank everyone who made it possible. It took a lot of us.

First I want to thank everyone who came. You made the meeting. Then, I must thank our sponsors (in the order they signed on); they made it all possible: Jack Hake and Doug George of Duke; Jack Antell and Wally Kisling at Manitowoc; Dave McCulloch and Ken Goodwin of Enodis; Ron Rosati and Lynn Bay of Dover; Karalyn McDermott at Fetco, Bob Utech and Cheryl Aderhold of Greenheck; Danielle Burenstein and Mike DeLuca of Philip Morris; and David Hatch, Mike Whiteley and Phil Tondelli of Hatco. It takes courage to commit money to something untried. We appreciate it and hope the sponsors got their money’s worth.

Also I must thank our entire staff and in two cases their spouses. This took everyone we could muster.

Here’s a partial list of others who deserve thanks:

  • Dave Brewer from Yum! Brands, Roy Hook from Wendy’s, Steve Jones at Triarc and Greg Richards, who three years ago in Las Vegas all thought having a meeting for top chain E&S people was a great idea. It spurred us on.

  • Jerry Delventhal and David Shaw, friends and co-chairs of NRA’s Multi-Unit Architects, Engineers and Construction Officers—and the entire MAECO membership—who strongly supported the concept and actually co-located their fall meeting with ours. We must also thank NRA’s Steve Grover and Christine Andrews.

  • John Nackley, Mike Carpenter, Deirdre Flynn and all those at NAFEM for underwriting operator attendance and providing endless encouragement and support.

  • All the folks, too numerous to mention by name, who helped us with the program. I don’t want to single out a few because everyone was great.

  • Our partner Ken Gill, who championed the idea and then, as he always does, encouraged us to take the risk in the toughest business climate in 30 years.

But most of all, I want to thank Chris, who handled logistics, and Brian, who did the program. Rich, Pat and I just sold what they made. And we had a lot of fun.

Cheers,
Robin Ashton
Robin Ashton



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