Foodservice Equipment Reports Fortnightly

Welcome to FER Fortnightly Online Newsletter
February 12, 2009

Economic Report:
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Heard At NAFEM Show: It's Ugly Out There, But Show Boosted Mood
More Good News: Materials Prices Continue Slide
MAFSI Barometer Sags To Record Low; It Could Have Been Worse
NRA Performance Index Falls In December To New Low
Technomic Re-Forecasts Tough(er) Year For Operators

Regulatory Report:
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Manitowoc Foodservice
NYC Tightens Up On Restaurant Inspections
EPA Drafts High-Efficiency Urinal Specs
L.A. To Certify Green Restaurants
Nashville A Step Closer To Menu Labeling
ICC Listing Program Gets ANSI Nod

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In This Section:
Greenfield World Trade Acquires Zeroll, Omega
Over Here, Over There: Johnny Rockets Signs Up With Marines, Air Force
Bob Evans Realigns Management
Win-Holt Taps Scarfogliero As President
MAFSI Moves Offices

This issue's Economic ReportSponsor: Food&HotelVietnam2009
Regulatory ReportSponsor: Manitowoc Foodservice

Industry Report Hotelex Shanghai

Greenfield World Trade Acquires Zeroll, Omega
Greenfield World Trade has expanded its product line, acquiring Zeroll Co., best known for its ice cream scoops, spades and dishers, and Omega Products, which pioneered juicers more than 50 years ago. Terms of the sale were not released.

Greenfield represents 40 foodservice equipment brands, providing sales and service support in more than 130 countries. The 20-year-old company focuses on the international and domestic markets with two specific operating entities: Greenfield World Trade covers the international market, and Asbury Foodservice handles domestic sales.

Zeroll and Omega will be integrated into the Asbury Foodservice operating unit, which supplies imported and domestic foodservice equipment to North America. Zeroll, based in Ft. Pierce, Fla., has been manufacturing for the foodservice industry for more than 70 years. Omega, headquartered in Harrisburg, Pa., developed the first modern juicers. The two companies join Greenfield's other owned brands, including Bartec, General, Maxximum, and Maxx Cold.

Neal Asbury, CEO of Greenfield World Trade/Asbury Foodservice Products, noted that plans call for expanding the Omega product line to include blenders, additional juicers and several other products. Production will be moved to Ft. Pierce, Fla., during 2009. "In addition, Zeroll will be able to expand its distribution internationally and make its brands available worldwide," he added.

The Zeroll Co. was founded in 1935 and is credited with inventing the first modern ice cream scoop—made of cast aluminum with liquid inside the handle—the following year. Zeroll products will continue to be manufactured in Florida.


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Over Here, Over There: Johnny Rockets Signs Up With Marines, Air Force
For what the company hopes is just the first of many stores on military installations, Johnny Rockets broke ground in early February at Camp Pendleton in Southern California.

The 1,800-sq.-ft. unit at the Marine Corps' largest West Coast expeditionary training facility will open in early May on the camp's Main Side. More than 38,000 military and family members live in Camp Pendleton, and more than 60,000 people occupy the base every day, according to company figures. With that type of potential demand, and those distinct populations, a Johnny Rockets spokeman said, the unit will have a quick-serve focus for daytime civilian and military personnel; dinner hours will likely have a family-style operational focus.

Lane Jones, director, services division of the Marine Corps Community Services at Camp Pendleton, said, "We're happy to be able to offer our Marines and their families the option of a sit-down, satisfying lunch or dinner." The store will be owned and operated by long-time franchisee Robert Azinian.

And another military branch is greeting neon Johnny Rockets signage, too: The Lake Forest, Calif.-based chain just inked a deal with the U.S. government to bring its American burger and jukebox theme to Ramstein Air Force Base in Germany.

The chain, which opened 50 new stores company-wide in 2008, is branching into new international markets as well. It has just signed master franchise agreements for up to 10 stores in Taiwan and 20 in the Philippines. An additional agreement will bring up to five new outlets to central Mexico.

Closer to home, Johnny Rockets is on track to match last year's seven new store openings in the Golden State. Four stores are now under construction, with another four in the planning stages. Johnny Rockets has more than 260 company- and franchised-owned stores in 29 states and 11 countries worldwide.

Section sponsored by Hotelex Shanghai

Bob Evans Realigns Management
After nearly 42 years with Bob Evans Restaurants, Roger Williams has retired as president; his former responsibilities will now be split between two newly created posts: president/chief concept officer and president/chief restaurant operations officer, both reporting to Steve Davis, chairman and CEO of Bob Evans.

Randy Hicks, formerly executive v.p. for the Bob Evans side of the multibrand company, has been named president/chief concept officer for that brand and will concentrate on its overall growth and development, especially increasing sales and developing new restaurants. Hicks will serve as strategic change leader for the chain, with a portfolio that includes sales, concept evolution, new product innovation and supply-chain integration. The same title at Mimi's Café has gone to Tim Pulido, who expands on his former role as president there.

Harvey Brownlee, meanwhile, has been named president and chief restaurant operations officer for the Bob Evans brand. Brownlee came to the Columbus, Ohio, company from Yum! Brands, where he served as COO at KFC. His focus will be standardizing operations processes and procedures, including purchasing synergies. He'll be joined by Kathy North, moving up to senior v.p. from v.p. and regional director.

Bob Evans owns and operates 570 family restaurants in 18 states. Mimi's Café owns and operates 139 casual restaurants in 22 states.

Section sponsored by Hotelex Shanghai

Win-Holt Taps Scarfogliero As President
Dominick Scarfogliero has been named president and COO at Win-Holt Equipment Group.

Scarfogliero has been an integral part of Win-Holt's management team for more than 12 years, serving since 2006 as executive v.p. and COO. He joined Win-Holt in 1993 as v.p. of operations and information technology. Scarfogliero will play a critical role in leading and expanding the organization through increased sales, product development and enhanced operating efficiencies.

The Garden City, N.Y., company manufactures and fabricates products including pans, racks, sinks and shelving.

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MAFSI Moves Offices
It's a new year and a new address for the Manufacturers' Agents Association for the Foodservice Industry. MAFSI has moved across town to 1199 Euclid Ave., Atlanta, GA 30307. Phone: 404/214-9474. Fax: 404/522-0132. E-mail: Web site:

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