Foodservice Equipment Reports Fortnightly

Welcome to FER Fortnightly Online Newsletter
May 2, 2006

Economic Report:
Sponsored by:
FER E&S Economic Forecast Meetings.
Commodities Costs Forecast To Rise 11%
General Economy Shows Surprising Strength
Blue Chip Still Predicts A Second-Half U.S Slowdown

Regulatory Report:
Sponsored by:
Franke Foodservice Systems
San Antonio Mayor's Plan Would Ban Chains
Santa Cruz Considers Inspection Plan Update
WEEE/RoHS Webinar Next Week
News On Renewed EU Tariffs, OSHA Changes On Stainless Welding
Smoking Ban Round-Up: Four States Still Struggle

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In This Section:
Join FER, FER Fortnightly At NRA Show's KI Pavilion
Alto-Shaam Founder Maahs Dies
Taylor Co. Mourns Passing Of Chairman Greenwood
MAFSI Webinar Explores 201 Stainless Ins And Outs

This issue's Economic ReportSponsor: FER E&S Economic Forecast Meetings Regulatory ReportSponsor: Franke Foodservice Systems


Join FER, FER Fortnightly At NRA Show's KI Pavilion
Going to the National Restaurant Association Show May 20-23 at Chicago's McCormick Place? Want to see 17 of the year's most innovative products all in one place? Check out the Kitchen Innovation pavilion.

And if you want to add some fun to the visit, stop by the pavilion at 10 a.m. Sunday. That's when FER Chief Editor Brian Ward will host a brief discussion with three of the KI program judges—Martin Cowley, Disneyland; Robert Forrester, Quizno's; and Bob Pacifico, Romano/Gatland—before leading a tour of the products on display there.

What better way to optimize your time on the show floor as well as have a good time, too? See you there.


Section sponsored by Server Products

Alto-Shaam Founder Maahs Dies
Jerry Maahs, the man who invented the low-temperature cook-and-hold oven and built a life and a company around it, has succumbed to cancer. He was 74.

Maahs started his foodservice career as an operator, a franchisee of a fast-food chicken chain. Thirteen years and multiple units later, he gave up his operator's apron to get into equipment manufacturing.

Convinced the warming techniques of the day needed improvement, Maahs spent two years perfecting a way to use a thermal heating cable to warm a hot holding cabinet, and in 1955 he founded Alto Shaam based on his findings. The warmer he created, featuring the patented Halo Heat system, debuted at the 1968 National Restaurant Association show in Chicago.

Alto-Shaam continued to expand the line, releasing its first combination cooking-holding oven in '71. The company added an export department in '78. Today the Menomonee Falls, Wis., company supplies cooking, holding, and serving equipment for hotels, restaurants and institutions worldwide, with facilities in Canada, France, and Germany and a sales office in Singapore.

During his long career, Maahs helped establish an exporting program within the National Association of Food Equipment Manufacturers. He also served on the Governor's Advisory Committee on International Trade, the Federal Legislative Committee and the Wisconsin District Export Council.

Maahs is survived by his wife, Marianne; his daughter, Karen Hansen; son, Steve Maahs; and five grandchildren.

Section sponsored by Server Products

Taylor Co. Mourns Passing Of Chairman Greenwood
Daniel Greenwood, who as a Taylor Freezer salesman made the now-legendary deal to supply milkshake and sundae machines to a startup burger chain called McDonald's, has died. Greenwood, 86, succumbed to stroke-related complications in Naples, Fla.

Greenwood started his adult working life at a Buick plant from 1941 to '44, after which he opened his own Buick dealership before going into business in '52 with a college friend from Cuba. Together, the two started a refrigeration equipment business in Havana.

Two years later, Greenwood moved to Rockford, Ill., to head sales and marketing efforts at Taylor Freezer. By '56, he had begun a lasting partnership with McDonald's Corp. through a handshake agreement with Ray Kroc. As McDonald's grew, Taylor Freezer, now Taylor Co., became a major manufacturer of soft ice-cream and shake machines. When Taylor was acquired by Specialty Equipment Companies in '85, Greenwood was named chairman. He retired in 2001.

Greenwood is survived by his wife, Barbara; two daughters and two sons; a brother, Jack; a sister, Helene Harks; and eight grandchildren.

Section sponsored by Server Products

MAFSI Webinar Explores 201 Stainless Ins And Outs
"To switch to 201 stainless steel, or not to switch..."

If that's the question on your mind, and you've got a phone and a computer with a high-speed Internet connection, then you're a candidate for an upcoming Webinar sponsored by Manufacturers' Agents Association for the Foodservice Industry.

The one-hour seminar takes place online on Thurs., May 11, 3-4 p.m., EDT. The session will explain what 201 is, the difference between it and other competitive products, examples of markets using 201 and its value proposition.

You'll be connected via telephone and the Internet for a real-time presentation, the organizers say.

For more information, or to register, visit

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