January 2006
SPECIAL REPORT:
E&S Industry Should
Manage Healthy Real Growth Again
While high material
costs continue to drive price increases, we forecast
ongoing expansion of the E&S market as operators
continue to build and replace.
The
foodservice equipment and supplies market should continue to
expand for the third consecutive year in 2006, according to
Foodservice Equipment Reports exclusive annual forecast.
The forecast is prepared by FER
Publisher Robin Ashton with assistance from John Muldowney,
president of Clarity Marketing, a leading consulting firm.
It posits real growth of 2.1% in 06, down slightly from
estimated real growth of 2.5% in both 05 and 04. Boosted
by continuing higher-than-normal price increases, nominal
growth is expected to be 5.5% in the coming year, compared
with 6.3% last year.
Equipment growth rates are predicted higher than those for
smallwares and tabletop. Real growth for seven equipment and
furnishing categories is forecast at 2.4% real and 6.1%
nominal. Supplies sales, responding more quickly to a
projected slowdown in operator sales, are expected to grow
1.3% real, 3.4% nominal.
Expansion Cycle Is Waning
Most E&S manufacturers in North America had a
very good year in 05, at least on the sales front. Still,
reports from public companies and industry indices signal
that a slowdown in growth rates began in the third and
fourth quarters, though the numbers remain positive. Profits
for manufacturers were something else, as high prices for
key materials remained a problem and will do so well into
06.
The foodservice and E&S cycles typically follow each other,
with a six-month lag for E&S. A big operator sales and
traffic falloff, such as we saw in 01, can short-circuit
the E&S cycles.
The cycles move in three phases: chains, street operators
and the institutional/specification market. The chain
expansion is long in the tooth, having begun in July 03.
Street operators were hit hard by the gasoline price
run-ups, but they were spending for E&S in 05, and if sales
bounce back, they may have some unfulfilled capital needs.
The spec market is still going strong, but the concern here
is that if retail sales fall, it might lead to some public
budget cuts.
Add it all up, and take into account that both Technomic
Inc. and the National Restaurant Association predict
continued though moderating real growth of operator sales in
06, and it appears there is life left in this expansion
cycle, though it is on a downward slope.
Prices Will Continue To Rise
Unfortunately, theres also continuing upward
pressure on many of the materials used to make foodservice
equipment and supplies. Tom Stundza, executive editor of
Purchasing magazine, which researches and forecasts
transaction prices of more than 100 material commodities,
says all the plastics will see price increases well into 06
as the price of natural gas, from which most are made, is
currently at prices nearly double what they were a couple
years ago. Copper and aluminum prices are also forecast to
remain at historically very high levels. And while the cost
of stainless and other steels has seen a moderating trend
that Stundza expects to continue through 06, prices are
still more than 50% higher than they were in early 03.
Yet in spite of this, as data from Auto-Quotes makes clear,
most manufacturers have yet to recover through price
increases the dollars lost on cost run-ups. This means E&S
manufacturers will continue to try to raise prices as much
as the market will allow.
All in all, there are some downside risks in 06, but our
best guess is another year of positive real growth for the
E&S market.
A more detailed version of this forecast is available in the
Nov. 29 and
Dec. 13, 2005, issues of FER Fortnightly.
To view the tables and charts for the special report, click
here to download the story
PDF.
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