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October 2008

A Global Show Perspective
By: Jennifer Hicks

Here's where you need to be next year to track equipment and supplies market developments in Asia, Europe, the Middle East and the United States.

With various corners of the world developing at a fast clip, keeping up with developments in equipment and supplies requires a global perspective, and that means visiting key international shows.

Below you' ll find details about must-see 2009 events in China, Germany, Hong Kong, Italy, Mexico, the United Arab Emirates and the United States.

For a full listing of 120 international events and trade exhibitions slated for next year, turn to our 2009 World Events Calendar by clicking on the Calendar button above.

Feb. 5-7, 2009
Orange County Convention Center
Orlando, Fla.

The biennial equipment- and supplies-only event from the North American Association of Food Equipment Manufacturers settles in a new city next year. Look for a new area—called What's Hot! What's Cool!—to showcase the latest innovations in equipment and supplies.

Feb. 23-26, 2009
Dubai Int'l. Convention and Exhibition Centre
Dubai, United Arab Emirates

Dubai, known for its rapid growth in the hospitality industry, plans to open 900 hotels by 2020 and contributes to a Middle East foodservice market worth US$10 billion, according to Gulfood organizers. Join nearly 40,000 attendees expected to visit the '09 Gulfood event.

March 13-18, 2009
Hamburg Exhibition Centre
Hamburg, Germany

More than 110,000 visitors from 20-plus countries are expected again this year for the Hamburg exhibition. As of 2007, a new hall at Internorga is dedicated solely to kitchen and catering equipment.

March 31-April 3, 2009
Shanghai New Int'l. Expo Center
Shanghai, China

As the demands of the emerging Chinese market have surged, so too has the need for foodservice equipment. Organizers say this year's Hotelex Shanghai will feature expanded exhibition space for a variety of equipment and supplies categories.

HOFEX 2009
May 6-9, 2008
Hong Kong Convention & Exhibition Center
Hong Kong

Some 29,000 visitors will descend on the biennial Hong Kong show in May to see 1,800 exhibitors. Look for the show to emphasize its dual themes from 2007: Foodservice Equipment & Hospitality Supplies and Food & Drink.

May 16-19, 2009
McCormick Place
Chicago, Ill., U.S.A.

The Kitchen Innovations pavilion will continue to be a big draw for equipment pros visiting the National Restaurant Association's Restaurant, Hotel-Motel Show in May. Look for visitors from 115 countries to be among the 71,000 attendees expected next year.

Sept. 20-Oct. 2, 2009
Centro Banamex
Mexico City, Mexico

Abastur organizers say that in 2007 more than 21,000 attendees visited the Mexico City show, which is considered one of the largest hospitality trade shows for the Latin American market.

HOST 2009
Oct. 23-27, 2009
Fiera Milano Nuovo Polo
Milan, Italy

Some 135,000 visitors and 350 international exhibitors are expected to descend on the Fiera Milano Nuovo Polo exhibition center for the biennial Host show next year. One area—equipment, systems and accessories—will be an essential stop for attendees.

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