LOOK FOR FER’S DEALER SURVEY NEXT WEEK

As we’ve mentioned before, Foodservice Equipment Reports will publish a ranking of foodservice equipment and supplies dealers in our June issue.

Please keep an eye out for the survey next week. We will send the survey via e-mail, as a .pdf file that can filled in electronically, saved and sent, or printed out and faxed. We’ve kept the survey as simple as possible. While we know quite a bit about this type of research, we also got help from a number of leading dealers in creating the survey. After all, there are complex issues about what to count, how to count it, what service offerings should be included and the like.

We’ve waited until now to make sure you have financial data for 2010. You have to file tax returns, too, and should have the information for the survey close at hand. We will ask that you return the survey by April 1.

Remember, our intention is to create a credible body of data that will help FER‘s more than 20,000 multiunit operator and consultant subscribers understand the scope and service offerings of dealers, as well as provide a base for trend analysis of the dealer community. Because of our audience and the need for credible data, we will insist that all ranked dealers verify their volume through the signature of a certified public or independent accountant.

We will rank only the top 50 dealers that verify their volume. But we will publish information on all dealers that provide verification. This survey isn’t only about or for big dealers.

Thanks for your help.