KFC Notches 400th Store In Indonesia

KFC is already the dominant player in India’s quick-serve market, and it’s getting bigger elsewhere as well. The chain’s Louisville, Ky., parent Yum! Brands opened its 400^th franchise store in Indonesia on April 18. PT Fastfood Indonesia is the chain’s franchise partner for the new store in Jakarta.

Yum! Restaurants International is the leading restaurant company in Indonesia. KFC opened its first store there in 1979 and dominates the quick-serve restaurant market; Pizza Hut has 200 stores there and leads the casual-dining segment.

The Southeast Asian country of more than 17,000 islands is a key emerging market for Yum! The country of more than 240 million people has a young population, a growing middle class and expanding economy.

“By 2015, we expect to have more than 1,000 KFC and Pizza Hut restaurants in Indonesia,” said Siddharth Varma, managing director of YRI’s Asia Franchise Business Unit. “We believe we have a long runway for growth in this dynamic emerging market. We have only two restaurants per million people in a country where nearly 50% of the population lives in urban areas.”

To date, YRI has more than 14,000 restaurants in 110 countries and territories outside of the U.S. and China.