In-N-Out Burger Debuts In Texas

Value-pricing and special deals are helping profit margins for at least a few chains. Crowd control has seldom been an issue, though, except when it’s In-N-Out Burger launching in a new state, and when that state is Texas.

In May 2011, the Irvine, Calif., burger chain finally—after much anticipation—made its Lone Star state debut. Two units opened their doors on the same day in Allen and Frisco, both near Dallas, to hundreds of waiting customers. The local press noted squad cars helping with traffic control and In-N-Out executives hand-delivering orders. The family-owned chain has another five Texas restaurants under construction, and will open up to eight locations in the Dallas/Fort Worth area.

Texas is In-N-Out’s fifth and most eastward state. In additional to its home state of California, the 260-unit chain has outlets in Arizona, Nevada and Utah.