Manitowoc Taps Willoughby For Frymaster

The position of v.p.-marketing for Frymaster has been filled by Steve Willoughby. Manitowoc Foodservice named the industry veteran to the post, effective Jan. 1. In his new role, Willoughby will be responsible for driving sales growth through the development of product marketing strategies and business development initiatives. He will also lead product life cycle management, new product introductions, sales and market share growth programs.

Willoughby’s nearly two decades in the foodservice industry include his most recent post as senior product manager at The Delfield Co. He will be based at Frymaster’s headquarters in Shreveport, La. Manitowoc Foodservice is based in New Port Richey, Fla.