Foodservice Equipment Reports

Bettcher Hires Marketing V.P.

Paul Pirozzola has joined Bettcher Industries as v.p.-marketing. Pirozzola will be responsible for marketing strategy and execution, including product development and marketing communications for the Birmingham, Ohio, company’s line of precision cutting tools.

Pirozzola has a 15-plus-year background in sales, marketing and product management with manufacturing and food processing firms. Bettcher Pres. Don Esch said, “He has a clear passion for formulating market-driven strategies that lead to organic growth and sustainable competitive advantages. I’m confident that his strong background and relevant skills will enable us to offer an expanded array of products and services to the market.”

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