Foodservice Equipment Reports

Colleen Francis To Head Latin American Sales For Peerless

Peerless Food Equipment has added Colleen Francis, CFSP, to its sales team as its new international sales manager-Latin America. She will oversee direct sales and work with the manufacturer’s Latin American agents on all its bakery-equipment product lines, including Fedco, Peters and SuperGrain. Francis brings Peerless more than 18 years of experience selling in Latin America. Most recently, she held the position of regional sales manager for Vita-Mix Corp., and was solely responsible for developing and implementing strategies to direct all sales and marketing efforts for Latin America, overseeing both manufacturers’ representatives and distributors.  

Peerless, headquartered in Sidney, Ohio, is an ITW company.