Foodservice Equipment Reports

FEDA’s June Teleconference/Webinar Focuses On Customer Service

Creating practical improvement in customer service is the crucial focus of the next educational seminar hosted by the Foodservice Equipment Distributors Association. The June 27 event marks the first-ever teleconference that FEDA will offer with a webinar option. “The Serve Process” will be held next Wednesday at 10 a.m. (CST).

Don Buttrey, president of Sales Professional Training, will lead the program. A dealer’s service team—delivery staff, installers, receptionists, collection personnel—has some of the company’s most critical interactions with customers and those interactions help the customer decide whether the company gets an order. The session will help companies identify and perfect each interaction point or aspect of the customer’s experience. Learning objectives include:        

  • Helping frontline personnel refocus on the customer.            
  • Improving relationship building and core communication skills.    
  • Active listening.            
  • Identifying and documenting key customer interaction points.       
  • Learning the “Serve Process” to create standardized practical responses for every interaction point.


The cost is $149 per phone line or $179 for the webinar. The teleconference option is also available via digital replay from June 28 to July 27 for $149. (The webinar option is not available via digital replay.)     

More information and registration is at FEDA’s website. The teleconference/webinar is sponsored by the FEDA Education Foundation.

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