Foodservice Equipment Reports

NRA Unveils New Branding Initiative And Logo

In another step toward its multiyear plan to strengthen its messaging and connection, the National Restaurant Association has given its logo a makeover. The association’s new visual identity applies to all of its programs, advocacy, services and products to build cohesiveness in the NRA’s brand structure. The association says its new brand visual is designed to “reflect the richness and diversity of the $632 billion restaurant industry and its nearly 13 million employees.”

The NRA looked to its past and future in the redesign. It incorporated its nearly century-long history into the new brand, bringing in elements from the 1920s logo, as well as elements from the ProStart and ServSafe brands. And it sought input from industry professionals, state restaurant associations and policy makers to more strongly illustrate the various segments of today’s restaurant and foodservice industry.

“People see different things in our new brand visual, from pizzas and burritos to the rim of a glass and a plate, from pancakes to a cloche at a fine-dining restaurant. We see possibilities—not just for today, but for the next several decades,” says Dawn Sweeney, NRA president and CEO.

More information on the NRA’s branding initiative, including videos, is at restaurant.org/brand.