Tim Hortons Opens 20th Middle East Store, Sets Full Panini Rollout In Canada

The American market has proved to be competitive ground for Canada’s largest quick-service chain, Tim Hortons, but its third quarter proved promising on either side of the border—and in the Middle East.

On Nov. 12, the chain opened its first restaurant in Oman; the opening marks the 20th Tim Hortons restaurant in the region since it signed a master license agreement with the Apparel Group last year. The agreement includes up to 120 multi-format restaurants over a five-year period within the United Arab Emirates, Qatar, Bahrain, Kuwait and Oman. Tim Hortons debuted in the region in September 2011 with a store in Dubai.

Closer to home, the Oakville, Ontario, chain had a number of roll-outs for new growth platforms, including panini sandwiches, and a more varied coffee menu, including espresso, latte and single-serve products. Its 755 U.S. stores are now fully equipped for the panini rollout, but the platform has been staggered across Tim Hortons’ home country. The platform is now set for to roll out in all 3,365 Canadian units.

Tim Hortons opened 73 restaurants in North American and international markets during its third quarter. Of that number, 44 new units opened in Canada and 22 debuted in the U.S., nearly all of them full-serve locations.

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