Foodservice Equipment Reports

Restaurant Equipment World Opens An Office In Dubai

It isn’t just chains making footprints in the Middle East.

Restaurant Equipment World has opened a location in Dubai, UAE. The office will support the Orlando, Fla., firm's clients in the Middle East/North Africa region, and function as an after-hours call center for REW’s web clients. REW's affiliated rapid procurement company, Critical Supply World, will also operate at the new location.

The company’s regional presence is a natural progression for a company that’s already established a strong customer base there, according to REW Pres. Brad Pierce. “We've developed the systems, processes, regulatory compliance, local connections and know-how to operate in this region effectively.”

Aside from serving traditional markets, REW is also experienced in serving troubled areas in the region, including Afghanistan.

REW, founded in 1976 by Jerry Pierce, serves companies in all 50 states and more than 110 countries through more than 220 websites. It’s a wholly owned subsidiary and trade name of Pierce Sales Co.

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