Dunkin’ Donuts Shows Off First Store Redesign In Seven Years

Dunkin’ Donuts has scratched the seven-year itch and unveiled its first new store design in that timeframe. The contemporary new look might remind some patrons of Starbucks. It features updated, modern seating areas and multiple power outlets and bar top areas for smartphones and computers; many also feature flat-panel TVs, satellite music and soft seating. Interactive digital menu boards incorporate video; redesigned signage and canopies update the drive-through. An optional front counter, glass bakery-display case features signature items and a refrigerated Grab N’ Go cooler. The new designs also include LED fixtures and wall tile with 35% pre-consumer recycled materials.

Franchisees can choose from four coffee-themed design options and use an iPad app to select specific elements from each design to create a virtual, individualized store look.

The updated look began showing up in April in new and remodeled Dunkin’ Donuts stores; the full rollout to all 10,500 units will take years. “Our brand already has a very modern restaurant base, with the average image age being less than five years. And our franchisees have completed more than 1,800 remodels in just the past four years,” said John Costello, pres.-global marketing and innovation at Dunkin’ Brands.