Foodservice Equipment Reports

Pizza Hut UK Revamps Its Look

Pizza Hut UK is spending £60 million on refurbishing its restaurants in a bid to return to profitability. More than 80 outlets will undergo refurbishment in 2014.

Private equity group Rutland Partners acquired the restaurant business of Pizza Hut UK in November 2012 from U.S.-based Yum! Brands and is looking to return the 330-strong chain to profitability within the next 2-3 years. Growing competition from rivals such as Pizza Express and T.G.I. Friday’s in the 1990s created an identity crisis for the chain, according to Jens Hofma, managing director of Pizza Hut Restaurants.

The revamped units will more prominently feature redesigned salad stations and buffets, and menus will be broadened to include ribs, wings and fries. The new sites will have bolder facades, enhanced lighting and, where possible, any existing suspended ceilings will be removed. The first site to showcase the new design opened in Crawley in October, and features a central dessert preparation station, including a waffle machine and a self-serve ice cream “factory.”

Pizza Hut currently has 330 dine-in restaurants in England, Wales and Scotland.

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