Foodservice Equipment Reports

FER Forecasts Stronger E&S Market Growth In 2014

After a slow period in the first half of 2013, Foodservice Equipment Reports predicts growth of the foodservice equipment and supplies market will accelerate in the second half of this year and into 2014. The magazine unveiled its forecast during FER’s annual President’s Preview E&S Market Forecast meeting, held Aug. 7 at the Westin O’Hare in Rosemont, Ill.

“All the fundamentals point to a stronger market for the rest of this year and next,” said FER Publisher Robin Ashton. Ashton prepares the annual forecast with the help of John Muldowney, principal at Clarity Marketing. “Disposable personal income and consumer spending are both forecast to rise next year, as jobs growth builds and unemployment falls,” he added. “This is likely to moderately increase spending at restaurants, as Technomic Inc. has forecast for next year.”

Current dollar growth of the E&S market at the manufacturer level is forecast at 3.3% for 2013 with real growth of 1.5% this year, slower than growth of 3.8% nominal and 1.8% real in 2012. The forecast for ’14 is 4.1% nominal and 2.1% real.

The magazine also forecasts moderate continuing market growth for the three years out past 2014, with growth peaking in 2015 at 4.6% in current dollars and 2.3% after price increases are factored out.

“There remains quite a bit of pent-up demand in the market, particularly in noncommercial segments that have been starved of monies for capital projects," Ashton said. “This demand, along with continuing moderate growth in the general economy should keep spending for E&S growing too."

The complete FER E&S Market Forecast is available for $1,295. For information, email Ashton at

It includes eight PowerPoint decks covering data and analysis of macro-economic, operator and materials-price trends as they impact the foodservice E&S market, as well as exclusive information on E&S manufacturer list-price trends from AutoQuotes. FER’s annual rankings of the top U.S. E&S manufacturers are updated. Additional data, buying group analysis and a full-ranking of dealers based on FER’s annual Top Dealers Report also is presented. The merger and acquisition activity in both communities is detailed.

Not least, the package includes our hard-number forecasts of the E&S market in for the rest of’13, ’14 and out through ’17. We detail the longer-term forecasts by product categories as well as overall industry growth.

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