Foodservice Equipment Reports

FEDA Registration Deadline Passes, Roundtable Topics Detailed

The registration deadline for FEDA’s 2013 Annual Convention was Feb. 25. Did you make it on time?

The Foodservice Equipment Distributors Association’s convention, April 3-7, at the JW Marriott San Antonio Hill Country Resort & Spa in San Antonio, will once again feature its popular dealer roundtables. This year’s “Best Practices Roundtables” will include a dozen topics and table leaders:

  • AIA and Other Contracts: LeGrande Steenblik, Restaurant & Store Equipment Co.
  • AutoQuotes: Michael Greenwald, AutoQuotes
  • Cash and Carry Business Model: Norma Gustafson, Ace Mart Restaurant Supply
  • Customer Relationship Centers/CRM (for companies over $25M): Patricia Bible, B&B Equipment & Supply
  • E-Commerce Sales: Brad Pierce, Restaurant Equipment World
  • Hiring Great Salespeople: Patrice Hagan, R.W. Smith & Co.
  • Project Management and Job Costing: Paul Parr, Hockenbergs
  • Sales Commissions and Bonus Programs (for companies under $50M): Greg Alack, Alack Refrigeration
  • Sales Force Automation: David Ellingson, Bargreen-Ellingson
  • Social Media Marketing: Sallie Lewis, Mission Restaurant Supply
  • Showroom and Internet Fraud: Jay Ringelheim, Globe Equipment Co.
  • What Makes for a Great Manufacturer Relationship?: Joe Schmitt, Rapids Wholesale Equipment


Dealer registrants will have the opportunity to participate in two 45-min. roundtable discussions, each led by an assigned member, except for AutoQuotes. Participating members will be notified in advance of their assigned tables; their registration packets will contain the names of the two tables they are assigned to visit.

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