Southbend Inks Rep Deal With Frishman

J Frishman Associates has entered into a partnership with Southbend to represent the Fuquay-Varina, N.C., company’s brands to consultants. According to Southbend President John Perruccio, “This partnership will assist our company in developing stronger relationships with our consultant base and communicating with them the developments and changes we have brought to equipment. These changes and developments are pivotal in the value our equipment brings to the operators and end users.”

Southbend, a division of the Middleby Corp., has been manufacturing heavy-duty commercial cooking equipment since 1898. JFA, headed by John Frishman, is an eight-year-old marketing and consulting firm based in Pompano Beach, Fla., representing consultant-driven spec lines for manufacturers.