Deadline Nears For FER’s Top Dealer Survey

We’re inching closer to the deadline for Foodservice Equipment Reports’ annual “Top Dealer Report” survey. Those responsible for submitting the data should have received the form several times via e-mail. If your form has gone missing, you can find a fresh one on our website at fermag.com/media-library/research. We do need it by the April 1deadline. We publish the listings and article in June’s FER.

It’s not difficult to submit the information to us. There are three options this year: 1) You can print out the form, fill it out and fax it back to Christine Palmer at the number on the form, with the appropriate verification signature from your CPA or independent accountant. 2) You can fill it out electronically, provide an electronically verified signature from your CPA or accountant, save it and e-mail it to Chris at cpalmer(at)fermag.com. 3) New this year, we have the form up on Survey Monkey, where you can type in the info and submit it. We will need a separate e-mailed verification from your CPA or accountant.

Just a couple reminders about how the “Top Dealer” is unique. We ask for independent verification of your sales volume so our more than 20,000 big multiunit operators and consultants can rely on the data. If you verify, you get ranked and also get all your company’s scope and services detailed. Those who don’t verify, but do report are noted in a separate alphabetical listing. If you say nothing, but we know you have $20 million or more in volume, we estimate you.

There are many benefits to verifying. In addition to the free publicity in front of the largest potential customers in the world, we also invite you to special events. These include our recent Industry Awards program during The NAFEM Show and access to our Multiunit Foodservice Equipment Symposium in June, which will gather emerging chain and noncommercial buyers for a two-day seminar.

So gather up the numbers, get the form filled out and get it back to us.