Foodservice Equipment Reports

Boston Showcase To Celebrate 100th Anniversary Next Month

It’s been quite a century for Boston Showcase: 100 years of doing business under four generations of one family. The founding family and their employees plan to celebrate the company’s first 100 years next month.

In 1913, Russian emigrant Max Starr opened Boston Showcase Co., a small woodworking shop in Roxbury, Mass. During the 1940s, he and sons Leonard, Erwin, Milton and Jason expanded Boston Showcase into a foodservice equipment and supplies dealer. In 1948, following Max’s death, Milton Starr took over as president.

In the 1960s, youngest brother Jason began to emerge as a prominent salesman and tabletop designer. His sons Alan and Jack—Boston Showcase’s current owners— joined the business, and in ’79, following Milton’s retirement, Jason took over as the company president. He held the position for nearly 30 years, until his death in 2007. Alan Starr assumed the role of president and took over co-ownership of the business with his younger brother Jack, who serves as vice president. In ’11, Jack’s son Matthew came to work in the business, beginning the fourth generation of the Starr family at Boston Showcase.

Today, the company is one of the country’s leading suppliers of commercial foodservice equipment. With 2011 sales of $24.7 million, it ranked as the nation’s 24th largest E&S dealership in FER’s 2012 Top Dealer Report. From 4 to 8 p.m. on May 15, the firm will commemorate its 100th year in business with a celebration in its showroom at the company’s Newton Highlands offices. Six local restaurants—all Boston Showcase customers—will supply food.

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