FEDA’s 2014 Convention To Focus On Boosting Bottom Lines

Money. It pays salaries and invoices and allows companies to reinvest in their businesses. The Foodservice Equipment Distributors Association has designed next year’s annual convention to provide attendees with strategies that will increase their companies’ bottom line. The March 26-30 convention is slated for the Renaissance Esmeralda Resort & Spa, in Indian Wells, Calif.

Convention chair Jack Lewis, Mission Restaurant Supply, and assistant chair Paul Parr, Hockenbergs, have put together a slate of speakers to motivate and challenge dealers to help them succeed in this very competitive marketplace.

Featured presentations include “The Happiness Advantage: Linking Positive Brains to Performance”; “From the Streets to the Stove… The Power of Potential”; “Understanding The World’s Largest Economy and Tomorrow’s New Future”; “Social Marketing & Search Engine Marketing for Business”; and “Top Ten Profit Mistakes.”

FEDA also will continue its popular Best Practices Dealer roundtable discussions. Topics and table leaders include:

• “The Bid World… Making Something from Nothing”—Gene Clark, Clark Food Service Equipment
• “Cash & Carry Business Model”—Jonathan Gustafson, Ace Mart Restaurant Supply
• “Customer Relations Centers /CRM”—Patricia Bible, B & B Equipment & Supply
• “E-Commerce Sales”—Brad Pierce, Restaurant Equipment World
• “Hiring Great Salespeople”—Andy Wueste, Mission Restaurant Supply
• “Project Management and Job Costing”—Paul Parr, Hockenbergs
• “REVIT Primer”—Mason Greene, Hotel & Restaurant Supply
• “Sales Commissions & Bonus Programs”—Ursula Vermillion, The Wasserstrom Company
• “Sales Force Automation”—Eric Boelter, Boelter Companies
• “Social Media Marketing”—Sallie Lewis, Mission Restaurant Supply

The annual members’ meeting will host a panel of four young execs sharing their thoughts on the state and direction of the industry. Panel participants are Mason Greene, Hotel & Restaurant Supply; Dave Groff, WEBstaurantstore.com; Jameel Burkett, Burkett Restaurant Equipment; and Jonathan Gustafson, Ace Mart Restaurant Supply.

Convention registration materials will be in the mail early next month. More information is at feda,com.