Deadlines Loom Large For FEDA’s March Convention

The groundhog might be promising six more weeks of winter, but dealers planning to attend next month’s FEDA Annual Convention know they’ll enjoy a respite in the sun from this endless winter. But time is running out to register and reserve a room.

The convention is slated for March 26-30 at the Renaissance Esmeralda Resort & Spa in Indian Wells, Calif., and Friday, Feb. 14, is the deadline for room reservations and convention registration.

The four-day meeting will kick off with “The Happiness Advantage: Linking Positive Brains to Performance,” presented by Shawn Achor, author of The Happiness Advantage. Achor says it’s a fallacy that working harder means you will be more successful, which leads to happiness. He says that 75% of a person’s job success is predicted not by intelligence, but by his or her optimism, social support network and the ability to manage energy and stress in a positive way.

The convention’s closing speaker is Chef Jeff Henderson, who will discuss his path “From the Streets to the Stove…The Power of Potential.” Henderson is a best-selling author and motivational speaker who, while serving a decade in prison for running a drug operation, discovered a passion for cooking and committed himself to turning his life around. Today he is the executive chef of Café Bellagio in Las Vegas.

More information on the convention and registration forms can be found at feda.com/convention. Direct any questions to FEDA offices at 800/677-9605.

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