Foodservice Equipment Reports

Franke Appoints Hoelle To Lead New Business Development

Franke Foodservice Systems has named Terry Hoelle, CFSP, as its new v.p-sales and marketing.

Hoelle, a 20-year industry veteran, will focus on extending the Smyrna, Tenn.-based firm’s portfolio of specialized foodservice and beverage equipment, energy management systems, frozen product dispensers, beverage kegs and washroom fixtures, all currently marketed through MAFSI reps and dealers.

“We are delighted to have Terry join our team as we continue to build on our success as a niche solutions player,” said Derrick Richardson, pres.-Franke Foodservice Systems’ North American foodservice equipment activity. “Terry’s leadership, experience, reputation and vast industry knowledge will help Franke develop new opportunities as we introduce our premium beverage systems, specialized foodservice solutions and other products.”

Hoelle, a member of the NAFEM Board of Directors and current chair of the NAFEM/MAFSI Liaison Committee, previously served in sales leadership roles at Ice-O-Matic and Structural Concepts.

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