Irinox Appoints New President

Ronald van Bakergem has been named the new President of Irinox USA.

Van Bakergem, who has worked in the U.S. foodservice industry for about seven years, joins Irinox from Miami-based Infrico USA, where he was G.M. Infrico imports, distributes and sells commercial refrigeration equipment. He also served as North American sales director during his three-year tenure with the company. Prior to that, he was international sales manager at Criotec, S.A., a refrigeration maker based in Mexico.

At Irinox, van Bakergem plans to strengthen the company’s relationship with the dealer community. He says he intends to create a more aggressive pricing strategy that will allow Irinox to better target and strengthen its partnerships with key dealers across the country and work with dealers to better educate end users about blast chilling and shock freezing.

Additionally, states van Bakergem, “We will continue to work with our many corporate key accounts and develop a national chef network to increase our product demonstrations and provide customers with a deeper knowledge on our line.”

Irinox soon will move its North American headquarters from North Easton, Mass., to the Miami area. That facility will be fully operational in February 2016.