Foodservice Equipment Reports

Get Your FER Top Dealer Survey In Now!

Christine Palmer just sent Beth Lorenzini, our editor-in-chief, and me an update on our annual Top Dealer survey. Only about half of you who verified your sales last year have submitted your forms. Get on the stick! Don’t make us chase you! Don’t make us beg! Just go to fermag.com/research/dealer-survey.html, download and fill out the survey and submit it to Chris. Or use the link to the Survey Monkey form and fill it out online.

Remember, we’ll need your CPA or other independent accountant to verify the figures. That’s what makes the FER listing unique. That, and the option that any dealer of any size that verifies will be listed. This is a listing, not a ranking per se.

This will be our sixth Top Dealer survey. We started it because our big operator readers, as well as some of you, asked us to provide credible information on the size, scope and service offerings of leading dealers. With the help of several of you, we hit upon the requirement of having a CPA verify the sales numbers. With our more than 21,000 big multiunit operator readers, and more than 800 consultants, we just had to know no one was goosing the numbers.

Now we also give you other options if you choose not to verify. You can report sales and not verify. And if we think you have sales of more than $20 million, we’ll do an estimate. But if you choose these avenues, we segregate you in a separate listing. And you don’t get to detail your facility size, the number of your employees, and all the services you offer. That listing is reserved for those that verify.

If you haven’t participated  before, join the Top Dealer club. It brings some other benefits too, like special invitations to certain FER events such as our biennial Industry Awards at The NAFEM Show. But the primary benefit is it will help showcase your company and services in front of those thousands of big potential customers.

Call me at 847/910-5163 or write to rashton@fermag.com if you have any questions. It’s always fun to chat anyway. And we’ll see many of you at the FEDA convention next week.

Cheers,



Robin Ashton

Publisher

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FER Top Dealer Survey Due April 2

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