Boston Market Sets Sights On Middle East Market
The Golden, Colo., chain is taking its version of homestyle cooking into the Middle East. An area development agreement with Al-Ghunaim Trading Co. will see dozens of Boston Market restaurants in Kuwait, Oman, Bahrain, Saudi Arabia, Lebanon, Qatar, and Jordan. It’s all part of a plan to open 25-30 restaurants across the region in the next few years; the first unit should debut in Kuwait by early 2017. The 457-unit chain is busy domestically too, with plans for 12 new locations in ’16; it recently opened stores in Florida, Georgia, Missouri, New York, South Carolina, Texas, and Virginia.