Foodservice Equipment Reports

SEFA READIES FOR NATIONAL SALES CONFERENCE

Two-a-day drills are not expected, but there is a definite sports theme for the Supply & Equipment Foodservice Alliance’s upcoming national sales conference. Coaching presentations and in-depth product training are on the roster for the Oct. 20-23 meeting in Schaumburg, Ill. Manufacturer coaches will work with teams of 10-14 dealer salespeople to hone product knowledge and sharpen selling skills. In-depth training days and coaching presentations are focused on helping salespeople become champions of selected product lines. Also on the agenda: a tour of Dinex Int’l.’s nearby plant and a ServSafe class. http://www.sefa.com/