Pentallect, New Strategic Consulting Firm, Debuts

Five well-known foodservice industry consultants have joined forces and opened a new strategic consulting and business improvement firm to offer clients insight on the five key pillars of business: strategy, structure, sales and marketing, supply chain, and spending/profitability

Pentallect Inc., based in Chicago, brings together Barry Friends, Bob Goldin and Gary Karp (previously with Technomic Inc.); Bill Caskey (formerly of WJC Advisors); and Rob Veidenheimer (coming from The Hale Group). Ron Paul, co-Founder and former President/CEO of Technomic Inc., will serve as a senior advisor to the firm.

“Collectively, the Pentallect partners likely have more foodservice industry knowledge and consulting experience than any similar firm in the industry,” says Veidenheimer, Partner and President at Pentallect. “We take an in-depth look at, and strategic approach to, clients’ key business challenges to provide guidance, structure and actionable insights to stimulate positive growth and success.

Pentallect has secured relationships with three industry organizations—International Foodservice Manufacturers Association (IFMA), International Foodservice Distributors Association (IFDA), and Foodservice Sales & Marketing Association (FSMA)—to collaborate on projects, share ideas and perspectives, jointly assess evolving industry dynamics and serve as a resource to the consultancy’s leadership and clientele.

On April 26, Pentallect will host its first strategic summit, titled The Fight for the Foodservice Sweet Spot: GPO Traction with Independents, in Chicago.