Foodservice Equipment Reports

Work at FER

Associate Editor, Multichannel Content

Foodservice Equipment Reports, part of FER Media LLC, is looking for a digital writer to join our editorial team. FER Media has been growing our product offerings across multiple channels, and we are looking for a self-motivated candidate with a passion for breaking news, social media and digital story formats.

This is a work-from-home position with the potential for limited travel to cover events about 10-15% of the time. While we operate in the B2B space, we are passionate about innovation and fresh ideas. So, if you want to be part of a quick-moving, industry-leading media brand that is growing, we want to hear from you.

Key Responsibilities:

  • Content curator for website: Report, write and post daily breaking news, and develop “next-day” digital stories (i.e., deeper dives and analysis of news topics and trends).
  • Ensure strong lead stories and subject lines for newsletters using past analysis and A/B testing. Plan and curate editorial lineups for newsletters.
  • Brainstorm and create content for digital editorial packages, events, videos and magazine articles.
  • Own social media efforts: Study best practices and analytics, post platform-appropriate content regularly, and grow and engage target audience on Twitter, Facebook, LinkedIn and Instagram.
  • Work with digital team to improve SEO-rich content archive to increase traffic and engagement.
  • Develop custom content ideas and help execute projects based on our partners’ goals and objectives and grow their brands’ digital presence.
  • Attend industry events and post real-time coverage through digital articles and social media. Plan, coordinate and contribute to team coverage of large industry events.

In addition:

  • Write content for print magazine, as needed.
  • Cultivate story leads and sources. Develop deep industry knowledge and understanding of the needs, challenges and top-of-mind issues of the audience.
  • Liaise with partners at associations and organizations to coordinate and edit supplied content.

Candidate must have:

  • 2-5 years writing experience in B2B or business journalism
  • Bachelor’s degree
  • Knowledge of foodservice industry, foodservice equipment or business writing
  • Facility in social media, digital content and newsletter content, including SEO and subject lines
  • General familiarity with digital content management systems
  • Strong commitment to accuracy, fact checking and deadlines

Job Type: Full-time

Please send resume and cover letter to Kelly Killian, Editor-in-Chief and Chief Content Officer, kkillian@fermag.com


 

Digital Sales Representative

FER Digital Solutions is recruiting a motivated and enthusiastic Sales Representative for its growing Digital Marketing Business. If you have the drive and determination to deliver premium digital marketing solutions to the foodservice equipment industry, then this is the job for you.

FER Digital Solutions is a new digital marketing agency, built upon the longtime heritage, authority and leadership of industry publication Foodservice Equipment Reports. FER Digital Solutions is dedicated to helping manufacturers and suppliers build and grow their digital marketing capability. We aim to produce results that exceed expectations. We offer services in key areas of digital marketing: online lead generation, content marketing, PPC, SEO, SEM, CRM & email marketing and overall digital strategy.

We pride ourselves on deep listening with our clients and providing custom solutions that build on every stage of the buyer’s journey.

Job Description:

The Sales Representative will be responsible for following the defined Sales Process. Generating leads and moving these leads through the sales process. You will represent FER Digital Solutions to the highest standards during client meetings and following up with existing clients. The sales representative will have a strong understanding of the sales process, excelling at generating leads, building relationships, and closing deals.

The ideal candidate will be a quick learner with strong negotiating skills, and the ability to showcase our offerings in a compelling way. Often tasked with giving presentations, attending networking events, and attending trade shows, it's essential that our sales rep be personable and professional.

FER Digital Solutions offers a flexible work environment with the opportunity to work from home as needed.

Objective of the Role:

  • Achieve and exceed agreed targets.
  • Generate leads and nurture prospects.
  • Organize daily schedule to move leads/prospects through the sales process.
  • Log and keep the CRM up to date with all sales activity.
  • Follow a defined sales process and use tools/template/presentations available.

Qualifications:

We are looking for people to speak with potential clients, understand their needs and offer the best solution for them to enhance their online presence.

  • Previous experience in a similar role preferable.
  • Digital marketing knowledge and experience required
  • Ongoing training and coaching will be provided.
  • The successful candidates will be rewarded with a rewarding uncapped earning commission structure.
  • Some travel is required

Job Type: Salary & Commission

Experience:

  • Digital Media: 5 years (Preferred)
  • Negotiation: 5 years (Preferred)
  • Sales: 5 years (Required)
  • Digital Marketing: 2 years (Preferred)

Work authorization:

United States (Required)

Additional Compensation:

Commission

Please send resume and cover letter to Randy Hano, President and Publisher​​, rhano(at)fermag.com.