Produced by Foodservice Equipment Reports · September 23–25, 2026 · Pleasanton, CA · Registration Opens April 2026

  • Live Event · Pleasanton, CA

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September 23–25, 2026

Frontier Energy Food Service Tech Center (FSTC)

Pleasanton, CA  ·  Newly Opened Facility

A first-of-its-kind, hands-on training and networking event for foodservice professionals, laser-focused on the equipment specification process.

  • Live Event · Pleasanton, CA

logo H2SLogo

September 23–25, 2026

Frontier Energy Food Service Tech Center (FSTC)

Pleasanton, CA  ·  Newly Opened Facility

A first-of-its-kind, hands-on training and networking event for foodservice professionals, laser-focused on the equipment specification process.

Presented By

Foodservice Equipment Reports

In Partnership With

Frontier Energy FSTC

6

Equipment Categories

2

Days of Programming

5+

Audience Segments

  • WHY ATTEND

Education Built For How You Spec

Unlike any other industry event, How To Spec Live delivers a program laser-focused on how to specify foodservice equipment. Every session is a live version of FER's signature equipment comparisons, combining expert panels, live demos, and real-world specification tips.

🔬

Live Equipment Demos

Get hands-on time with equipment at the newly opened Frontier Energy FSTC, one of the most advanced foodservice technology centers in North America.

🗣️

Expert Panel Discussions

Hear directly from manufacturers, operators, and consultants in moderated sessions covering the latest technologies, specification tips, and common mistakes.

🎯

Category-Focused Sessions

Each session answers the questions that matter: What are the benefits? What sets makers apart? What are the top specification tips? What surprises even seasoned pros?

📚

FER Editorial Authority

Sessions are built around the same rigorous editorial standards as FER's renowned equipment comparison content, brought to life in a live, interactive format.

🤝

Unmatched Networking

A smaller group setting, two hosted group dinners and full days of side-by-side programming create the kind of facetime and lasting connections that trade show floors simply cannot match.

📈

Sharper Specifications

You will leave with practical, immediately applicable knowledge across six equipment categories, giving you a genuine edge every time you write or review a spec.

Evening Reception
Panel Discussions

Group Dinners

Photos by Jessica Guadagno Photography
  • WHO SHOULD ATTEND

Built for Every specifier

Whether you are just starting out or have decades of experience, How To Spec Live is designed to level up your expertise and connect you with the people who shape the industry.

Newer specifiers looking to sharpen their skills

Seasoned pros staying current on the latest technology and trends

Operators learning the reasoning behind equipment choices

Dealers seeking a competitive edge on product knowledge

Manufacturers ensuring their products get specified accurately

1st

First-of-its-kind event

A FER and Frontier Energy FSTC partnership unlike anything the foodservice industry has produced: educational, hands-on, and built for real specification impact.

100%

Specification Focused

Every session, every demo, and every discussion is purpose-built around helping you specify better. No fluff. No filler. Just actionable knowledge you can use immediately.

Build Relationships That Last Beyond the Event

Two hosted group dinners plus full days of side-by-side programming create the kind of meaningful facetime that trade show floor encounters simply cannot replicate. Leave with real connections to the colleagues and collaborators who matter most to your work.

Build Relationships That Last Beyond the Event

Two hosted group dinners plus full days of side-by-side programming create the kind of meaningful facetime that trade show floor encounters simply cannot replicate. Leave with real connections to the colleagues and collaborators who matter most to your work.

THE SETTING

Pleasanton, CA
Tri-Valley Wine Country

Nestled in the scenic Tri-Valley of Northern California, Pleasanton sits just 35 miles east of San Francisco. Surrounded by world-class Livermore Valley wineries, a charming historic Main Street, and beautiful rolling hills, it is a destination worth the trip in its own right.

  • 2026 Equipment Categories

Six Categories. Deep Expertise.

Each session dives into one equipment category with live demos, expert panels, and specification guidance you can put to work immediately. The 2026 program covers:

🍟

Fryers

High-Speed Ovens

🧊

Ice Machines

❄️

Refrigeration

🔥

Combi Ovens

⚙️

Induction

  • The Schedule

Three Days. One Mission.

An intensive, experiential program that turns specification theory into hands-on practice across every session.

September 23

Opening Dinner Reception

Kick off the event with a hosted evening reception where attendees and manufacturers gather in a relaxed outdoor setting. A perfect opportunity to connect with fellow specifiers and industry leaders before the sessions begin.

September 24

Full Day: Panel Discussions, Equipment Demos + Group Dinner

Dive into a full day of expert panels and live equipment demonstrations at the FSTC facility. Each session covers a specific equipment category with practical specification guidance. Cap the evening with a group dinner off-site for continued conversation and connection.

September 25

Full Day: Panel Discussions + Equipment Demos

The second full day continues the deep-dive program across all six equipment categories. Each session answers the critical questions: What are the benefits? What separates the top products? What are the top specification tips? What are the most common mistakes?

MEETING REGISTRATION

Registration opens April 2026. Submit your details and we will notify you the moment spots are available.

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How To Spec Live is produced by FER Media LLC in partnership with Frontier Energy FSTC. Pleasanton, CA · September 23–25, 2026.