Focus Brands Debuts New Identity

The company’s CEO shared the news this week at a biennial brand franchisee conference.

2023 Dual Brand
The GoTo Foods portfolio includes over 175 dual-branded concepts, including this Auntie Anne’s and Jamba unit.

In sync with an announcement made Tuesday, Feb 20, Focus Brands’ website has been overhauled to address a rebrand to GoTo Foods.

The new persona, announced at the company’s biennial brand franchisee conference by Chief Executive Officer Jim Holthouser, “signals the company’s continued transformation into a platform company as it embraces its brands’ reputations as go-to choices in the restaurant industry—for franchisees and customers,” says a press release.

As the parent company of Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s, the company currently franchises and operates over 6,700 restaurants in all 50 states and over 60 countries.

“To unlock future opportunities with brand franchisees, and ultimately consumers, it has become more important than ever to have a name that conveys and powers the strength, affection and craveability of the seven iconic brands in our portfolio today,” states Holthouser. “GoTo Foods represents a no-limits vision that is firmly rooted in reality as we embrace the power of our platform company and look to a future with endless possibilities.”

The announcement follows a record development year for the company, with 1,150 signed franchise agreements and 398 store openings. The achievements, says GoTo Foods, “set the stage for considerable development and strong performance in fiscal year 2024.”

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