JustKitchen Aims To Put its Ghost Kitchens on the Map in US, Beyond

JustKitchen believes ghost kitchens are increasingly viable in today's environment. Photo Courtesy of JustKitchen.
JustKitchen believes ghost kitchens are increasingly viable in today's environment. Photo Courtesy of JustKitchen.

JustKitchen, a ghost kitchen operator in Taiwan and Hong Kong, is plotting an expansion to the U.S., Philippines and Singapore by the end of the year.

Within the U.S., the company is focused primarily on “key cities” on the West Coast, according to a recent press release.

“The company’s strategy is expected to combine the deployment of both in-house and partner brands, with its proprietary technology and operational expertise, all adapted to leverage local vendors, through established supply chains, to customers with known demographics,” Just Kitchen states. “In the Philippines, JustKitchen’s approach is expected to more closely resemble its hub-and-spoke operating model in Taiwan, as the country’s cost structure and population density are similar. For Singapore, the company’s entry is expected to mirror its approach for Hong Kong based on the same cost and density-related reasons.”

Fare from Thai High, one of JustKitchen’s current brands, is shown. Photo Courtesy of JustKitchen

In 2022, the operator hopes to further launch in Canada and other areas of the Asia-Pacific region, including Japan, Malaysia, South Korea and Vietnam.

Jason Chen, co-founder and CEO of JustKitchen, said the growth plans are “fueled by the increasing viability of ghost kitchens coupled with the demand for [JustKitchen’s] portfolio of food brands.”

 

 

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