Dallas-based Mooyah has opened its 50th “better burger” unit. The Plano, Texas, store, which opened March 4, is the chain’s 35th outlet in its home state. The fast-growing brand also is aggressively pursuing franchise growth in California, Florida, New England, North Carolina, Oklahoma and Virginia. Mooyah currently has stores in 10 states.
The six-year-old chain opened more than 20 units last year and expects to double in size—breaking into a triple-digit store count—in 2013.
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