Brix To Boost Portfolio With New Add-On

The acquisition, announced April 26, is slated to formally close within several weeks.

BRIX Holdings Clean Juice Acquisition
Clean Juice, founded in 2016 by Landon and Kat Eckles, has 75 units, plus another 12 in development.

Brix Holdings—parent company of brands including Red Mango, Smoothie Factory + Kitchen, and Friendly’s—has entered a definitive agreement to acquire Clean Juice, a 75-unit organic juice bar franchise.

The addition will bring Brix’s footprint to 300-plus locations across eight brands. Brix CEO Sherif Mityas says Clean Juice fits the status quo among its brands: “a unique and differentiated position in their sector.”

“We are confident that Clean Juice will be well-positioned for future growth and success within the Brix family of brands.”

The Clean Juice menu features cold-pressed fresh and bottled juices, smoothies, wraps, sandwiches, acai bowls, toasts, salads and other healthy food options. The brand was founded in 2016 by married couple Landon and Kat Eckles.

“We launched this concept with a vision of redefining the fast-casual landscape by introducing an option that truly supports an overall healthy and organic lifestyle,” says Landon Eckles, co-founder and CEO of Clean Juice. “This is the right next step in our brand’s journey; we are confident that Clean Juice will be well-positioned for future growth and success within the Brix family of brands.”

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