Foodservice Equipment Reports

Time For FER's Top Dealer Survey

You should be done or close to done with your dealership’s taxes by now. Which means that it’s time for Foodservice Equipment Reports’ annual “Top Dealer Report” survey. Those responsible for submitting the data should receive the form via e-mail sometime this week or early next. You will also find the form on our website at We’re giving you until April 1 to get it back. We publish the listings and article in June’s FER.

We are also trying to make submitting the information as easy as possible. We give you three options this year: 1) You can print out the form, fill it out and fax it back to Christine Palmer at the number on the form, with the appropriate verification signature from your CPA or independent accountant.  2) You can fill it out electronically, provide an electronically verified signature from your CPA or accountant, save it and e-mail to Chris at 3) New this year, we will have the form up on Survey Monkey, where you can type in the info and submit it. We will need a separate e-mailed verification from your CPA or accountant.

Just a couple reminders about how the “Top Dealer” is unique. We ask for independent verification of your sales volume so our more than 20,000 big multiunit operators and consultants can rely on the data. If you verify, you get ranked and also get all your company’s scope and services detailed. Those who don’t verify, but do report are noted in a separate alphabetical listing. If you say nothing, but we know you have $20 million or more in volume, we estimate you.

But there are many benefits of verifying. In addition to the free publicity in front of the largest potential customers in the world, we also invite you to special events, such as our recent Industry Awards program at The NAFEM Show. We also are considering ways to invite you to our exclusive Multiunit Foodservice Equipment Symposiums, where we gather big chain and noncommercial buyers for two-day educational seminars.

So gather up the numbers, get the form filled out and get it back to us. You’ll be glad you did. And call or write anytime if I can answer any questions about the survey.



Robin Ashton


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