A New Look For White Castle

White-Castle-Proto17

A new look is in the works for the nearly century-old chain.

White Castle’s prototype will be designed around a digital experience to enhance mobile POS ordering and provide an interactive drive-thru experience, and will include outdoor seating and flexible indoor-outdoor convertible dining areas. The prototype will honor the privately owned chain’s nearly 100 years of history, while creating a modern experience to take the brand into the future.

“This is a competitive marketplace and we are exploring materials, finishes and furnishings that will withstand a 24-hour environment while maintaining White Castle’s authenticity and elevating the experience to something beyond quick service,” says Myra Vaughn, principal at MG2, the chain’s design firm.

The Columbus, Ohio, chain has more than 400 outlets in the United States, mostly in the Midwest, Kentucky and Tennessee.

RELATED CONTENT

SweetParis

Sweet Paris Creperie, Cafe Plans First North Carolina Unit

As part of a larger nationwide expansion, the brand will open its first North Carolina location in Cary in Q1 of 2026.

LiveMasCafe

Taco Bell Plans 30 Live Mas Cafe Openings

Following a test in California, the brand aims to scale the specialty beverage-focused concept.

- Advertisement -

- Advertisement -

- Advertisement -

TRENDING NOW

- Advertisement -

- Advertisement -

- Advertisement -