B&J, Beltram Join Forces As BJ Beltram

B&J Food Service Equipment and Beltram Foodservice Group are now operating as BJ Beltram Inc. The firm was created through a recapitalization by Trivest Partners, a private investment firm that focuses on partnering with founder/family owned businesses in the United States and Canada.

Both Kansas City, Kan.-based B&J and Tampa, Fla.-based Beltram offer new and pre-owned  equipment, supplies, smallwares, furniture, and design/project management services to the restaurant, lodging, education and healthcare sectors. Now, merged as BJ Beltram, the company will provide additional scale, allow for the cross-selling of value-added capabilities and enhance service efficiency.

“The partnership with Trivest will allow B&J and Beltram to realize our growth plans,” said Robert Pickering, CEO of BJ Beltram. “When Dan [Beltram] and I decided to join forces, Trivest’s culture and unique programs for founders made them the clear choice as a capital partner. Additionally, their 35 years of experience in investing in founder and family-owned businesses will be very useful as we target add-on acquisitions. We are excited about the partnership and this new chapter of growth for our company.”