Boelter Cos. boosted its presence in the Southeast with the January opening in metro Atlanta of its third national Boelter SuperStore. The 10,000 sq.ft. store, like the one the dealer opened in Chicago 18 months ago, is modeled after Boelter’s original Milwaukee SuperStore.
The new 50,000 sq.ft. location in Duluth, Ga., also includes service, warehouse and distribution offices that were previously located in Gainesville, Ga., as well as a design center, full-service demo kitchen and event space where chefs, vendors, and customers can connect with the Atlanta culinary community.
“Atlanta has seen substantial restaurant growth—hundreds of new restaurants have opened in the past year alone—and sales growth at Georgia restaurants has been among the strongest in the nation,” says company President Eric Boelter.
Boelter also plans to relocate its Southeast Division office, serving Alabama, Florida, Georgia, South Carolina, and Tennessee, to the new Duluth, Ga., site. The country’s fifth-largest E&S dealer established the division in 2015 when it acquired Direct South.
Boelter will host a grand opening event on March 6.
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