Frima Brand Is Rolled Into Rational

It’s a new name and new look for Frima’s VarioCookingCenter is now produced under the Rational brand. Everything related to Frima is now on rational-online. More and more professional chefs are growing interested in this high-performance appliance, and in order to keep up with increased demand, it makes good business sense—and is good for the operator—to distribute the VarioCookingCenter around the world under the Rational brand. Combining the SelfCookingCenter and VarioCookingCenter units creates a smoothly coordinated team to meet the requirements of modern professional kitchens. The technologies of both product lines will continue to be developed in parallel, and they will also be produced in tandem at the same factories as before.

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