Terry Hoelle Joins VantagePoint As VP-Foodservice

VantagePoint Marketing, the business-to-business marketing agency with special expertise in foodservice, has named Terry Hoelle, CFSP, as its new V.P.-Foodservice.

Hoelle will develop an in-depth channel training program, promote industry relations and lead business development efforts for the Greenville, S.C., agency. Hoelle has served as a sales executive with Ice-O-Matic, Structural Concepts, and Franke Foodservice Systems, and held board positions with several foodservice industry organizations including NAFEM, MAFSI and the National Association of Convenience Stores and International Facility Management Association (IFMA). VantagePoint will leverage Hoelle’s experience with these organizations to bolster its professional development program. 

“Terry is an added resource for not only VantagePoint, but our clients as well,” said Henry Pellerin, VantagePoint president and CEO. “Whether developing channel strategies for clients entering new markets or providing key foodservice insights to strategic initiatives, she complements our team’s marketing expertise well.”

Hoelle has more than 25 years of experience in foodservice industry, with both operational and sales management experience.

“Every marketing plan VantagePoint develops is rooted in strategy,” said Hoelle. “I’m excited to use my foodservice expertise on the agency side of the marketing equation and add value to VantagePoint’s capabilities.”


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