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Noah’s Expands Its Horizons—And Its Footprint

Noah’s New York Bagels is growing its stores in square footage. The 54-unit chain has debuted a new 2,300-sq.ft. unit in Oakland, Calif., that’s more than 30% larger than earlier store models. The prototype’s focal points include a baking theater, with ovens visible through a glass window, and a new coffee and tea tap system. Subway tile harkens back to the chain’s historical design but the new look features wood floors, muted colors, and one-stop ordering and payment.

Noah’s, which plans to open four units this year that incorporate the new design and do 15 remodels, is a division of JAB Holding Co.’s Einstein Noah Restaurant Group.

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