Tim Hortons Shoots The Net With A Modern Redesign
Tim Hortons revealed a new open-concept restaurant design in late March, which the chain is calling part of its “Welcome Image.” The new look, which includes communal seating, commissioned artwork, and tables made of Canadian maple, will be rolled out across a majority of restaurants in Canada by 2021.
“The expectations of our guests are evolving, and as Canada's most iconic brand, so must we,” says Alex Macedo, president of the Oakville, Ontario, chain. “Together with our restaurant owners, we're focused on taking Tim Hortons to new heights — from revitalizing the restaurant experience and evolving our menu offerings.”
Restaurant exteriors will be designed with lighter, natural looking materials. Interiors will boast artwork reflecting the chain’s history, including a commissioned portrait of founder Tim Horton, a mosaic of iconic brand images, and a photo wall spotlighting its coffee-sourcing and proprietary blending process.
The company, founded in Canada in 1964, is owned by Restaurant Brands International. The company plans to roll out the redesign to a majority of Tim Hortons throughout Canada at the cost of about US$540 million—co-funded by the brand and restaurant owners.