Leon To Bring “Naturally Fast Food” To U.S.

Leon’s international growth plans are underway, with the British quick-service chain opening its first Norway location in early June and market expansion in the pipeline for Belgium, Germany, Denmark, the Netherlands and Switzerland. Alongside its European expansion, Leon is opening its first store in the States. The restaurant in Washington, D.C., will open later this summer.

The menu will be the same as it is in Europe, at least at first, so management sees the location competing more against fast-casual chains than quick-service and fast-food brands. The breakfast menu includes porridge pots while the lunch and dinner menus offer wraps, burgers, and baked fries. Juices, lemonade and Kefir smoothies are beverage options.

Leon opened the first location in London in 2004. Today there are 52 company-owned and franchised Leon locations throughout the U.K. and Europe, including nine new restaurants added in 2017.

- Advertisement -

- Advertisement -

- Advertisement -

TRENDING NOW

RELATED CONTENT

Chris Baichoo of Perlick

New Appointments and Retirements at Perlick and TriMark

Chris Baichoo will become chief sales officer at Perlick as Jim Koelbl retires—plus TriMark's Kim Gill Rimsza to depart in February.

Read More...
Gaylord Texan Resort & Convention Center

WFF’s March Conference Will Have Hybrid Format

The annual conference will offer both a virtual and in-person option at the Gaylord Texan Resort and Convention Center.

Read More...

Polar King Mobile Expands Dealer Network

Partnership with Wallace Trailers helps PKM reach Tennessee and nearby states.

Read More...