Gaylord, Nor-Lake Make Rep Appointments

Gaylord Industries/ITW FEG has expanded DJ Marketing’s coverage to include MAFSI Region 14 South Central – Arkansas, Louisiana, Mississippi and western Tennessee. The move comes a year after DJ Marketing and Advanced Culinary, which has been representing the ventilation manufacturer in MAFSI Region 15 – Texas and Oklahoma since 2013, merged. DJ Marketing has been serving commercial and institutional foodservice segments for more than half a century.

“We’re really excited to be able to represent Gaylord in Region 14,” says Zach Munn, president of sales at DJ Marketing. “We’re looking forward to implementing our spec tracking tools in the new region that has made us so successful in Region 15.”


Nor-Lake Inc. has tapped LMS Associates as its newest manufacturer’s rep firm. LMS Associates will be representing the Hudson, Wis., refrigeration maker in the MAFSI 15 region, serving all of Oklahoma and Texas (excluding El Paso). Nor-Lake is the first refrigeration manufacturer for LMS Associates, which counts chains and K-12 institutions as its key markets. “We are very end-user driven and hands-on when it comes to demonstrating equipment and choosing the best solution for the client’s specific needs,” says Michael Fiedler, general manager and partner at the Arlington, Texas, rep firm. 

“LMS Associates allows for greater coverage in the MAFSI 15 region than what Nor-Lake has had before in that area,” according to Nor-Lake Director of Sales Mike Eckelberg. “We know this new relationship will open more doors for Nor-Lake and we are confident that LMS will provide outstanding support of Nor-Lake products to customers, dealers, consultants, and chain accounts in the Texas and Oklahoma markets.” 

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