Inspire Brands Expands Its QSR Empire

sonic drive-in

Arby’s parent Inspire Brands has closed on its $2.3 billion acquisition of Sonic Corp., bringing a fourth chain into its family of QSR brands and lifting its annual sales to more than $12 billion.

Sonic has more than 3,600 drive-in restaurants in 45 states and about $4.4 billion in annual systemwide sales. The Oklahoma City chain is now the largest brand in Inspire’s 8,300-unit portfolio, which also includes Buffalo Wild Wings and Rusty Taco.

In November, Atlanta-based Inspire announced Claudia San Pedro would lead the Sonic brand as president, a role she had held since January. On Friday, Cliff Hudson, former chairman and CEO, stepped down to serve as a senior adviser to Sonic until March 2019 “to help ensure a smooth transition.”

Inspire Brands is majority-held by affiliates of Atlanta-based Roark Capital Group, which also owns CKE Restaurants Holdings Inc. (parent of Hardee’s and Carl’s Jr.), Jim ’N Nick’s Bar-B-Q and Focus Brands Inc. (franchisor of Auntie Anne’s, Carvel, Cinnabon, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s).

RELATED CONTENT

Flynn Group to Grow Applebee’s Stake By Dozens

The group gained 26 units from a fellow franchisee, plus has plans to develop more.

JillConnor

Marra Forni Promotes Marketing Director

The director’s efforts have led to more sales, leads and brand awareness for the manufacturer.

- Advertisement -

- Advertisement -

- Advertisement -

TRENDING NOW

- Advertisement -

- Advertisement -

- Advertisement -