In Memoriam: QSR Innovator John Martin

Former Taco Bell CEO John Martin died in January at age 73.

During his tenure at the chain (then owned by PepsiCo), Martin streamlined kitchen operations, added drive-thru windows, and introduced 59-cent tacos. In 1989, he unveiled “K-Minus,” in which kitchen footprints were reduced in size and configured for assembly-line production using prepared ingredients. That streamlining, in turn, led to the chain’s industry-leading strategy of value pricing. His innovations transformed Taco Bell from a $600 million regional chain to a national brand with nearly $5 billion in annual sales.

- Advertisement -

- Advertisement -

- Advertisement -

TRENDING NOW

RELATED CONTENT

Ghost Kitchens, More in the Cards for Jack in the Box

This summer, Jack in the Box expects to launch up to eight ghost kitchens in partnership with REEF Kitchens.

Read More...

Roark Capital Sweetens Portfolio With Acquisition of Bakeries

Nothing Bundt Cakes joins the company of Culver’s, The Cheesecake Factory, Dunkin' and more as the firm’s 29th restaurant investment.

Read More...

Costa Coffee Wants Remote Workers Back

A Costa Coffee in the West Hampstead area of London has debuted a setup geared toward once again bringing remote workers back into its shops.

Read More...